IT COMES DOWN TO THIS…
Decisions. The big ones. The bold moves. The critical moments that define careers, shape industries, and transform lives. Welcome to ”It Comes Down To This...,” the podcast that dives deep into the pivotal decisions business leaders face every day. Join Monte Clark as he sits down with top executives, fractional service leaders, and industry experts who share real stories, hard-earned lessons, and actionable insights from the trenches of business battles. Each episode pulls back the curtain on the crucial decisions and strategies that drive success in marketing, sales, AI integration, risk management, startups, and more. If you’re a business leader looking to sharpen your edge, scale your impact, and navigate the complexities of modern business, this podcast was made for you. Ready to elevate your business acumen? It comes down to pressing play.
Episodes

Friday Dec 15, 2023
Everyone Has Business Challenges
Friday Dec 15, 2023
Friday Dec 15, 2023
Do you ever wonder what it takes to be successful in the field of marketing and branding? Want to understand how to navigate challenges and form lasting relationships with clients? This riveting episode is just what you need. We do a deep dive into our company's recent accomplishments, including the signing of a new contract in the wellness industry. We tackle common fears that clients often have about not being experienced enough and how a fresh perspective can actually be an asset. We also discuss the pivotal role case studies play in establishing credibility and the benefits of our pricing model.Is selling marketing strategies in the B2B space proving to be a challenge for you? Rest assured, you're not alone. Join us as we unpack strategies to overcome this hurdle and the importance of fostering strong relationships with clients. We share insights into how asking insightful questions and understanding client's needs lead to customized solutions. We also discuss the creative process behind branding and how good communication can result in successful branding outcomes. Looking to build a successful company and set expectations for future growth? Let's get into it! We stress the importance of planning for an exit to ensure all aspects of your business are covered and value is built. Client happiness is key, and we discuss setting and meeting client expectations, using SWOT analysis, and continuous improvement through iterations and data analysis. Wrapping up the episode, we delve into the significance of branding in marketing, and the role of active listening in creating successful campaigns. So, get ready for an engaging conversation filled with valuable insights into overcoming business challenges and achieving success.
This episode was produced and sponsored by Abound Social. Video podcasting is the most powerful marketing and sales tool out there. But...it's so much work! Not any more. You bring the guest, and do the rest. You get a dedicated producer, help while recording, coaching, full video episodes edited and published, social media posts, and even a custom website for your show! Ready to drive opportunity for your brand? Visit https://aboundsocial.com to get started.

Friday Nov 17, 2023
Vanity Metrics Are Not KPIs
Friday Nov 17, 2023
Friday Nov 17, 2023
With so many resources poured into social media, how do you know what's working, and how do you keep up with the latest trends? Join us for an educational discussion with our panel of marketing professionals as we explore maximizing social media ROI through proven frameworks. Discover how to set objectives, quantify impact, identify effective platforms, and amplify reach. You will learn from some of the best and brightest in the industry as we discuss best practices and explore insights from our experiences. Don’t miss this opportunity to elevate your brand and crush your ROI goals!Discussion Points:- Methodologies to maximize overall social media ROI- Tools to audit and set measurable objectives for efforts- Attribution modeling to quantify true returns by channel- Strategies to expand organic reach through content- Evaluating when paid amplification delivers value
This episode was produced and sponsored by Abound Social. Video podcasting is the most powerful marketing and sales tool out there. But...it's so much work! Not any more. You bring the guest, and do the rest. You get a dedicated producer, help while recording, coaching, full video episodes edited and published, social media posts, and even a custom website for your show! Ready to drive opportunity for your brand? Visit https://aboundsocial.com to get started.

Meet Your Host, Monte Clark
Monte Clark is a marketing strategist, brand architect, and podcast producer with over 30 years of experience helping business leaders clarify their message, grow their influence, and become known by name. As the founder of Brand Managers, he works with B2B companies, service providers, and fractional leaders to create content strategies that capture mindshare and drive meaningful business conversations. Monte helps clients establish likability, trust, expertise, and authority—transforming their personal brand into their most valuable business asset.
Recognized as one of the Top 10 in the Top 30 Gurus in Digital Marketing for the past four years, Monte’s approach blends strategy with simplicity. He turns complex ideas into clear messaging, and content into credibility. Whether it’s building a podcast, refining a personal brand, or launching a thought leadership campaign, Monte is known for helping clients stop sounding like everyone else—and finally sound like themselves.