IT COMES DOWN TO THIS…

Bob Buresh didn’t just walk away from academia—he walked straight into a broken fitness industry and decided to fix it.
In this episode of It Comes Down To This…, Monte Clark sits down with Bob Buresh—founder of Legacy Training and former tenured professor of exercise science—for a conversation that calls B.S. on mainstream fitness and redefines what it means to train for life.
Bob spent decades in the academic world studying how the body works—and even longer in the trenches training elite athletes, first responders, and high-performance business leaders. But what he’s doing now? It's not about perfect physiques or gym selfies. It’s about legacy. Longevity. And making sure people live strong enough to do what matters most, for as long as possible.
 
You’ll hear about:– The moment Bob walked away from academia– Why your 40s are the make or break decade for your health– How to train for strength, not just aesthetics– The mental shift that drives sustainable health
This isn’t a gym bro conversation. This is a wake-up call—with practical insights for anyone who wants to feel strong, clear-headed, and energized for the long haul.
 
Guest Introduction:Bob Buresh is the founder of Legacy Training in Kansas City and a former tenured professor in exercise science with over 30 years of experience in the field. Known for his ability to translate advanced sports science into everyday results, Bob has worked with everyone from elite military and law enforcement to executives and parents trying to stay strong through their 40s and beyond. He challenges the myths of the commercial gym industry and brings clarity to what real performance and longevity training looks like.
 
Key Takeaways:– Most fitness programs are built for short-term goals, not lifelong performance. Bob’s training philosophy centers on strength, function, and clarity—not aesthetics.
– What you do in your 40s sets the tone for your 60s, 70s, and 80s. This is the decade where strength and health start to diverge—if you're not intentional.
– Good training is more about subtraction than addition. Remove the gimmicks, the noise, and the unsustainable routines—and focus on what actually works.
– The commercial fitness industry sells complexity to hide lack of results. Real coaches simplify, personalize, and focus on consistency.
– You don’t need motivation—you need clarity. When your goals are rooted in legacy, discipline follows.
 
Chapter Markers:00:00 The Real Story Behind Skyrocketing Home Prices  01:12 Meet Brad Reilly: Residential Developer and Builder  02:45 Why Land Is the Bottleneck in New Housing  06:05 The Hidden Costs Driving Up Home Prices  10:14 Zoning, Red Tape, and the 18-Month Approval Cycle  14:43 Are Builders the Villains—or Are They Just Surviving?  17:50 Why New Builds Are Out of Reach for Most Buyers  21:36 The Shift Toward Build-to-Rent Neighborhoods  26:12 What Builders Wish the Public Understood  30:55 How Brad Sees the Future of Housing in America  
 
Keywords:Bob Buresh, Legacy Training, strength after 40, longevity training, sustainable fitness, Monte Clark podcast, It Comes Down To This podcast, gym myths, health span, performance coaching, personal training for professionals, training mindset, fitness over 40

Doug Bathurst doesn’t just survive downturns—he builds loyalty, trust, and revenue while others panic. In this episode of It Comes Down To This…, Monte Clark welcomes Doug Bathurst, a sales leader in the construction industry with a sharp mind for consultative selling, market cycles, and long-game strategies. With the economy shifting, timelines stretching, and developers pulling back, Doug unpacks how he builds trust with leadership, manages 12-month+ sales cycles, and becomes indispensable to his customers and company. Doug’s approach goes beyond numbers—he’s a partner, strategist, and on-site problem-solver. You’ll hear how he predicts market turns, builds buy-in from leadership, and balances the emotional toll of slow sales seasons with a no-fluff plan that actually works. If you sell high-dollar, long-cycle products or are navigating a challenging economic climate, this episode will help you reset your approach and refocus your energy.
 
Guest Introduction:Doug Bathurst is a seasoned consultative sales leader in the structural construction industry, specializing in mid-rise development projects. Known for his deep industry knowledge and strategic patience, Doug works across engineering, design, and general contracting teams to bring complex builds to life. With decades of experience navigating downturns, he’s become the trusted voice inside his company and a reliable force in uncertain markets.
 
Key Takeaways:– Consultative selling isn’t about pitching—it’s about solving. Doug treats every project like a puzzle and acts more like a project partner than a traditional sales rep.
– You can’t succeed in long-cycle sales without a long-view mindset. Patience, planning, and predictable systems are how Doug wins—even in down markets.
– In downturns, deepen relationships and expand expertise. Doug uses slower seasons to train engineers, develop installers, and reconnect with inactive clients.
– Be honest with leadership—even if it’s bad news. Transparency earns trust, especially when paired with a clear plan and market insight.
– Work the plan, no matter the season. Doug’s advice: Don’t panic, don’t chase trends—stick to what works and let the pipeline catch up. Chapter Markers:00:00 Work the Plan: Advice for Navigating Uncertainty  00:24 Introducing Doug Bathurst and the Role of Sales in Marketing  02:25 What Is Consultative Sales?  05:08 Where Leads Come From and the Role of Marketing  08:08 Long Sales Cycles and How to Forecast Success  12:14 Market Challenges and the “Survive to 25” Mindset  16:24 Forecasting Honestly and Earning Leadership’s Trust  20:19 Customer Follow-Through and Deepening Relationships  30:14 Broadening Reach and Becoming the Trusted Expert  35:05 Economic Outlook: 2025 Forecast and What Comes Next  
 
Keywords: email newsletter marketing, how to build an email list, email vs social media marketing, Reade Milner, Monte Clark podcast, It Comes Down To This, email marketing strategy, content repurposing, newsletter growth tips, digital marketing podcast, personal brand marketing, business newsletter strategy

Everyone wants to go viral on social—Reade Milner quietly built empires through your inbox.
In this episode of It Comes Down To This…, Monte Clark sits down with Reade Milner to break down the real value of email newsletters—why they’re making a major comeback and how to do them right.
Reade, founder of a digital agency with over a decade of experience, reveals why email remains the highest ROI marketing channel and how companies (big and small) are quietly building massive impact with a well-curated list and consistent publishing.
 
If you’ve ever wondered:“Do I really need a newsletter?”“Where do I even start?”“Is email still relevant in a world of social?”…this is your episode.
 
Topics include:Why email outperforms social by 40xThe three kinds of email: marketing, cold, and spam (yes, they’re different)How to build a list from scratch—even with zero subscribersThe right way to combine newsletters, video, and social into one flywheelWhy consistency, not fancy platforms, makes or breaks your email game
🎧  Listen in and learn how to turn your inbox into your most powerful marketing asset.
👉  Want to be a guest on the show? Go to: MonteClark.com and click "Be a Guest."
Guest Introduction:Reade Milner is the founder of a digital marketing agency based in Atlanta, GA, with over 15 years in the industry. He’s helped hundreds of businesses rethink their approach to content by doubling down on email marketing and leveraging newsletters as a relationship-building engine. Reade specializes in turning simple conversations into high-impact campaigns—and his take on email? It's not dead. It's dominating.
Key Takeaways:– Email is still king. It delivers a $38 return for every $1 spent and outperforms social by 40x in customer generation.
• Your list already exists. Start with your contacts, CRM, or phonebook—don’t overthink it.
– The platform doesn’t matter nearly as much as your consistency. Mailchimp, Beehive, Kit… pick one and stick to it.
–There are 3 types of email: marketing, cold, and spam. Know the difference and avoid the gray areas.
– Newsletter content can (and should) fuel your entire content ecosystem—social, blog, podcast, and video included.
Chapter Markers:00:00 Top Three Reasons to Invest in Email Newsletters  00:32 Introduction to Reed Miller  01:22 Why Email Marketing Still Reigns  04:10 Newsletter Misconceptions and Effectiveness  06:03 Choosing the Right Email Platform  09:15 How to Start Building Your Email List  12:10 Who Should Be on Your List?  15:20 Opt-In Rules and Email Compliance  17:15 Spam vs Cold Email vs Email Marketing  21:25 Types of Newsletters You Can Create  25:17 Structuring and Repurposing Your Newsletter  30:29 Client Success Stories Using Newsletters  35:22 Budgeting and Frequency of Sending  38:56 Using AI to Support (Not Replace) Newsletter Creation  42:41 Final Thoughts and Reflections  
 
Keywords:email newsletter marketing, how to build an email list, email vs social media marketing, Reade Milner, Monte Clark podcast, It Comes Down To This, email marketing strategy, content repurposing, newsletter growth tips, digital marketing podcast, personal brand marketing, business newsletter strategy

Think of the most boring marketing job you could have. Was it marketing anything at a law firm? Had to be in your top five. You’re not alone, and this issue extends beyond the legal industry. Today, I’m joined by Jeff Nischwitz, Partner at Bochner Law Firm, and Ariel Tilayoff, Marketing Director at Demesmin and Dover Law Firm, to discuss how they’re disrupting legal marketing with authentic, relatable messaging. Discover how avoiding industry jargon and focusing on deeper client connections will transform an organization. If you're a marketer or business owner looking to stand out in a saturated market, don't miss this insightful conversation!
 
This episode was produced and sponsored by Abound Social. Video podcasting is the most powerful marketing and sales tool out there. But...it's so much work! Not any more. You bring the guest, and do the rest. You get a dedicated producer, help while recording, coaching, full video episodes edited and published, social media posts, and even a custom website for your show! Ready to drive opportunity for your brand? Visit https://aboundsocial.com to get started.

One man saved his company a staggering $350 million, only to face inexplicable challenges that sent him on a quest of strategic self-marketing. Today, I'm joined by Gordon Tredgold, whose journey is a testament to resilience and the power of building a strong online presence. Together, we recount the ups and downs of his incredible journey, which earned him a global following. His strategies for creating a digital marketing machine are a must-hear for every marketer.
 
This episode was produced and sponsored by Abound Social. Video podcasting is the most powerful marketing and sales tool out there. But...it's so much work! Not any more. You bring the guest, and do the rest. You get a dedicated producer, help while recording, coaching, full video episodes edited and published, social media posts, and even a custom website for your show! Ready to drive opportunity for your brand? Visit https://aboundsocial.com to get started.

Unlock the secrets to branding that resonates across all platforms with our expert guest, marketing maestro Allison. She joins us to shed light on the intricacies of brand consistency and the necessity for every team member to become a zealous advocate for your brand. We’re talking pitfalls, solutions, and why brand guidelines are the unsung heroes of your communication strategy. You'll hear firsthand about the delicate dance between employee expression and the safeguarding of your brand's core values, especially in industries where every word counts.Crisis communication can make or break your brand's reputation, and we've got the playbook on how to navigate these choppy waters. Our conversation with Allison leads us through the maze of managing public perception when marketing strategies don't quite hit the mark. Discover how a centralized messaging platform and a tailored crisis plan can turn potential disasters into opportunities for brand reinforcement. Plus, we delve into the art of simple yet powerful calls to action, and how a well-crafted customer journey can lead to brand loyalty that withstands even the toughest of times.Finally, we examine whether throwing money at a problem through high-budget ads can really mend a brand's image. Is star power enough to redeem a brand's misstep? We analyze the impact of celebrity endorsements and humor in advertising while considering the true limits of advertising in brand recovery efforts. Get ready for a session packed with real-world examples and strategies that will equip your brand to remain steadfast, compelling, and consistent in the eyes of your customers. Join us for this episode where we dig deep into the elements that forge an indomitable brand identity.
This episode was produced and sponsored by Abound Social. Video podcasting is the most powerful marketing and sales tool out there. But...it's so much work! Not any more. You bring the guest, and do the rest. You get a dedicated producer, help while recording, coaching, full video episodes edited and published, social media posts, and even a custom website for your show! Ready to drive opportunity for your brand? Visit https://aboundsocial.com to get started.

Step into the visionary world of Bob, the trailblazing president of Shapiro, as he unveils the remarkable transformation of a century-old metal recycling company into a beacon of sustainability and strategy. In our latest episode, we journey through the evolution of Shapiro, discovering the meticulous orchestration behind their three specialized divisions, each a testament to the company's commitment to the circular economy. Bob captivates with tales of how their newest division, Circular by Shapiro, not only reimagines waste management but also equips customers across North America with the power to achieve their sustainability ambitions.Ever wondered how a business can turn environmental challenges into profitable opportunities? We unravel this mystery by delving into Shapiro's success stories, where waste reduction and sustainability aren't just ideals but cornerstones of a revolutionary business ethos. Bob shares how they've crafted messaging that resonates across a broad spectrum, from enthusiastic employees to industry titans, all while steering the market towards a greener future. Our discussion lays bare the strategic maneuvering that attracts talent, sparks innovation, and resonates with a new generation of eco-conscious consumers.The episode reaches its zenith as we spotlight Shapiro's groundbreaking fluid recovery system, a game-changer for CNC shops that marries cost savings with environmental stewardship. Bob recounts the triumphs and challenges of pioneering this technology and paints an optimistic picture of a world where such sustainable practices become commonplace. We wrap up by exploring the rich potential of partnerships and innovation in the industry, celebrating the collaborative spirit that could very well redefine our industrial landscape in the years ahead. Join us for this inspiring exploration into how Shapiro and teams like them are crafting a more circular, sustainable future.
This episode was produced and sponsored by Abound Social. Video podcasting is the most powerful marketing and sales tool out there. But...it's so much work! Not any more. You bring the guest, and do the rest. You get a dedicated producer, help while recording, coaching, full video episodes edited and published, social media posts, and even a custom website for your show! Ready to drive opportunity for your brand? Visit https://aboundsocial.com to get started.

When life handed Jim Ray the harshest of sentences, he could have succumbed to despair. Instead, he chose transformation, a journey so powerful it's led him to guide others through the depths of their own adversities. Our latest episode welcomes this extraordinary entrepreneur and prison minister, detailing how he conquered dyslexia and a potentially life-shattering prison sentence to earn a doctorate in metaphysics and religious studies. His story doesn't stop with his personal triumphs; Jim, alongside his wife, dedicates his life to coaching people to untap their inner potential, while also providing financial education to the incarcerated. Engage with the narrative of a man who not only rebuilt his life from the ground up but now plants the seeds of hope and success in the hearts of others, both behind bars and beyond.Discover the intersection where life coaching meets marketing, and personal growth intertwines with leadership. Jim's approach to empowering introverted leaders and unlocking the strengths found within unique challenges, like dyslexia, illuminates how perceived weaknesses can forge paths to success. In this episode, we venture through the transformative power of storytelling, the importance of a mindset shift for overcoming obstacles, and the invaluable lessons of resilience. Jim's synergy of marketing and life coaching showcases the profound impact of finding one's true calling, making this episode a must-listen for anyone looking to inspire change in their personal and professional lives.
 
This episode was produced and sponsored by Abound Social. Video podcasting is the most powerful marketing and sales tool out there. But...it's so much work! Not any more. You bring the guest, and do the rest. You get a dedicated producer, help while recording, coaching, full video episodes edited and published, social media posts, and even a custom website for your show! Ready to drive opportunity for your brand? Visit https://aboundsocial.com to get started.

Embark on a transformative exploration of digital marketing success with the indomitable Dave Greenley, a seasoned veteran who pivoted from real estate prowess to mastering the digital marketing realm as a sought-after consultant and fractional CMO. This episode is a treasure trove of insights into the ever-evolving marketing funnels, where we unravel the progression from the tangible touch of direct mail to the meticulous targeting of today's Google ads and landing pages. With anecdotes from his own experience, Dave highlights the revolutionary impact of achieving a harmonious message-to-market match, demonstrated through a case study of a flourishing cosmetic dentist's campaign. We take you behind the curtain to decode what it truly takes for small businesses and entrepreneurs to stay relevant and thrive in the fast-paced digital marketing ecosystem.Prepare to harness the power of a well-crafted ad campaign, as we share the secrets of testing your business idea's mettle through the crucible of targeted advertising, especially on platforms like Facebook teeming with potential customers. Discover the art of capturing interest and converting it into tangible results with compelling ad copy, while ensuring your landing page is armed with the persuasive might of social proof. I'll guide you through the fundamental metrics that serve as your campaign's compass, leading you to make informed decisions about managing leads with finesse, whether you keep it close to home or confidently outsource.As we weave through the tapestry of marketing strategies, we address the real struggles that solopreneurs and startups face, from the necessity of personal interactions in closing deals to the emotional toll of marketing efforts that don't convert. We delve into the subtle dance between empathy and commerce, showing you how to forge genuine connections and drive sales without sacrificing authenticity. Our conversation is a blend of strategic marketing wisdom and heartfelt advice, offering you the tools to navigate the intricate web of today's digital marketing with confidence and a human touch. Join us for this episode, where Dave Greenley illuminates the path from marketing novice to maestro.
This episode was produced and sponsored by Abound Social. Video podcasting is the most powerful marketing and sales tool out there. But...it's so much work! Not any more. You bring the guest, and do the rest. You get a dedicated producer, help while recording, coaching, full video episodes edited and published, social media posts, and even a custom website for your show! Ready to drive opportunity for your brand? Visit https://aboundsocial.com to get started.

Ever wondered how a dash of humor or a pinch of personality can transform a brand's social media presence into a viral sensation? Prepare to be enlightened as Sarah Lero, Michael Ashford, Travis Cranett, and Jennifer Topper join us to dissect the art of making brands relatable and memorable. From the sassy tweets of Wendy's to the delicate balance of professionalism and levity in legal marketing, we traverse the landscape of laughter in different industries and reveal the secret sauce that makes content resonate with audiences worldwide.Strap yourselves in for a masterclass on branding that breaks the mold. With personal stories and a keen eye for authenticity, our guests unravel the importance of showcasing the creative journey, not just the polished end result. We'll also uncover the role of mental health awareness in creating powerful narratives, and watch in awe as construction and telecom giants leverage partnerships, drone footage, and time-lapses to build more than just structures – they're constructing a loyal fanbase. It's a testament to the magic that happens when brands share their true colors and embrace the heartbeat of their industry.But it's not all about the glitz of viral hits; it's also about the nitty-gritty of choosing the perfect platform for your message. Dive into the world of targeted syndication, where law firms and construction businesses alike find their niche audiences, leading to tangible boosts in readership and conversions. Discover how influencer marketing isn't just about star power, but about cultivating genuine relationships that resonate across social media, live events, and beyond. This episode is your backstage pass to the strategic symphony that orchestrates attention-grabbing campaigns and turns casual followers into brand ambassadors.
 
This episode was produced and sponsored by Abound Social. Video podcasting is the most powerful marketing and sales tool out there. But...it's so much work! Not any more. You bring the guest, and do the rest. You get a dedicated producer, help while recording, coaching, full video episodes edited and published, social media posts, and even a custom website for your show! Ready to drive opportunity for your brand? Visit https://aboundsocial.com to get started.